The Importance of Security in Start-up Businesses

November 20, 2016

security-tipsSecurity generally isn’t the first thing you will think of when it comes to a start-up business. You have so many other options. Products, your team, HR, PR, Marketing and a whole host of other things. But the one thing that can halt a business quicker than anything else is damage to a property or theft. These can halt a business as insurance companies are extremely slow and notoriously difficult to deal with, especially for start-up businesses that have only purchased insurance in the last year or 2. As you can probably guess this is a big issue for fraud in the security industry, so even if it is a valid claim, it will take a long time to go through.

So with this in mind what can you do to protect yourself from these issues? Well it’s actually very simple. You have 2 things to protect against. The first is property damage, this includes water, electric or general wear. But our major issue we want to avoid is some type of property damage that would close down the business for an extended period of time. So 3 things you have to ensure you have; fire alarms, water guards and close off switches. If you have these 3 things in your business then you will be as secure as you can hope to be when it comes to natural damage against your business.

Although natural damage is a big issue, the bigger one is clearly theft of a business. Theft is not only a huge issue in the start-up world but all over the globe. When I say theft I’m not just talking about someone breaking into your property and stealing physical items of value, which for the most part for a business is either stock or technology such as computers, printers and phones. I am also talking about digital data that can be stolen. This means you need to protect both against physical burglaries and online data theft. For me there are 3 things you should do to help both.

card-capture-softwareThe first and probably the most important is you want to utilise card capture software that lets employees get into the business property but only using their specific card, this is perfect as it prevents anyone getting into the building, and it passes blame to the individual if something goes missing when they were in the premises.

The next one is the alarms and camera function. For example when you have anyone around the property they should be triggering move alarms, these use a number of metrics to set off, but if you have simple motion trigger alarms set-up, to notify you as well as the police, and turn on the lights and cameras at the same time then this is a very good way to avoid any loss.

Finally you just have to trust who you employee. 45% of theft is done by employees in big businesses. Even if you trust the individuals in your inner circle or team. You have to remember that they know people who you might not trust. Dig deeper into people’s pasts if you aren’t sure.

The Amazon Marketing Channel and How you Can Use It

July 8, 2016
Amazon marketing

Amazon marketing3 Days ago I was in London at a business conference, the conference itself was free and a bit boring to be honest, but the networking I did was quality. I met a number of people who had great businesses and who understood modern marketing through technology (exactly what I am interest in.)

One of the individuals I spoke to owned an amazon business and also an amazon seo company, he explained how easy it was to create a profitable amazon business, and how he netted £10,000 a month in profit without even touching his products. This process and business is called Amazon FBA (Fulfilled by Amazon.)

Building an FBA business isn’t as hard as you might think and in this article I’m going to outline the key steps to take to make this a real business and how you can do this quickly too.

1.) Product Selection and Generation

This is the most time consuming section. Essentially this is what your business is going to be selling. I recommend choosing an industry you either have experience in or a love for. This will help you later on when it comes to different marketing techniques. Once you have your broad industry it is time to select the product you want. You can use tools such as MerchantWords and JungleScout to check the search volumes and how much profit each seller is making through these products. You want to choose something that has a high enough sales volume, but not too high that it would be too competitive.

Once you have your product you need to obviously get it produced or manufactured. I recommend just heading over to and selecting a supplier through their search features. This is all really easy to do, all you do is search your products keywords in the search and select the supplier you like the look of. Once you have 3-5 you like then contact them individually asking a few key questions and start to get quote for a certain number of units.

Get samples sent first and then place an order! It really is that simple, although it does take a lot of back and fourth.

2.) Setting Up Amazon

Once you have your product produced you will have to create a shipment in the seller central. You will obviously also need to create a product listing. This is what you see on amazon when you are shopping for items. This needs to include all your major keywords, as well as some quality images. Bad images or poorly written product listings will reduce your rankings and hence make it harder for people to find and buy your product.

3.) Promotions reviews and Sales

Amazon bases their Algo on sales and reviews. This means to get started you will need to ask family and friends to purchase the products you have and leave a review after a few weeks. Once you have your first 15-20 reviews you can set up an amazon PPC campaign which will help you generate more sales through a paid advertising listing.

Remember to just go out and take action!

How to Utilise Tech Advancements in “Boring” Businesses

June 28, 2016
Be Creative


Last Updated 19th October 2016: There is a phrase that I’m not 100% sure who said it initially but it goes along the lines of:

Boring Businesses Make Billionaires

The line itself essentially states that the more boring a business is, the higher the profit margins will be, due to not many people wanting to go into that industry. Which when you think about it, makes a lot of sense. For example would you rather go into an industry about something you enjoy (say sports or music for example) or one you find very boring, say box creation…. The answer should be obvious and this is why everyone ends up going into the “sexy” industries and many people fail.

Take Tech businesses, over the past 10 years every new billion dollar company you have heard about in the news has been a tech based company. But when it comes to the industries that are extremely boring, the companies that are there in that space have little to no competition because people can’t be bothered to get into that industry, it is simply too boring. Take Haulage, toilet paper, wrapping paper…. All extremely boring.

I actually know the guy who decided to put wrapping paper on a roll, like that was HIS idea. Now he sits in a £3 million pound house and his Cat’s house (yes Cat) is the size of most average houses in the UK… All he did was improve a boring industry slightly.


Not very interesting!

Today I’m going to talk about how we are looking to improve a friend’s garage shelving business by utilising technological advancements. This is what we have so far but feel free to comment as that would be great to give us some ideas!

Another friend of mine owns a business that is not boring on the face of it (Blue Chip Supercar Rental) is the business but he says if you treat it just like a product/service + sale then that’s when you get the best bang for your buck in marketing, advertising and sales. So my point here? Treat even interesting businesses the same as “boring” ones.

Now if you are like me, shelving is not your thing. In fact I don’t know anyone in the world who gets “excited” by it. But it is profitable. The margins are good and if you can get in front of individuals who need what you are selling, then there is no reason why you shouldn’t be able to make money from it. That goes for any boring industry. It’s just about the target audience!

3 Tech Tips for Boring Industries

#1 – Utilise the smartphone revolution. Run ads for mobile users only for specific keywords. For example if someone is on a desktop they are likely to search around, click lots of different websites, look for the best offers ect. But when someone is searching from a mobile they aren’t looking to do this, they just want to get their item and checkout quick. Hence if you target only these users your conversion rate will increase!

#2 – Make your website look better than the competition. Not really much of a tech relevant point, but most boring business sites, look like well just that! Instead run offers, competitions and make the site itself look interesting, although its unlikely people are going to share a business site, there is no reason why they shouldn’t be able to tell their friends in the industry to go there! More than this you want your website to come up when people are searching for it! Hire Ghost SEO teams to help you do this, this is when they go in the background of your website and rank your site for all your keywords.

Be Creative

Be Creative

#3 – Finally, be creative, there is nothing worse than old school businesses not adapting. Business in itself is changing, don’t fall into the trap of “we are doing well” – Instead make the most of these changes.

Don’t follow what your competition is doing, in fact go the direct opposite route. There is no reason to be a sheep in your industry, in fact that’s the easiest way to stay under £1 Million a year in revenue. Go the opposite route, take some huge risks. Test and let the data speak for itself. Invest more into what works and pull what doesn’t. Get on social and test that. Same for SEO, same for Paid ads. Just TEST. TEST. TEST.

The Technological Revolution is Coming – 2017 Watch

June 23, 2016

droneWatch out for the Technological revolution. In the same way as the agricultural revolution changed the world centuries ago and the industrial revolution changed the world a century ago, the technological revolution will be even faster and more dramatic than any before it. Everyone is more connected than ever, we are all on our phones too much and have “no free time” yet we watch a box for 2 hours a day and go on facebook or twitter for the remaining 5 hours…. But yet everyone thinks their so busy and have no time, so technology advances us and speed up everything.

Why I believe the Tech Revolution will be a good thing

There is no doubt that the tech rev is coming. And if you think it isn’t for some strange reason then feel free to leave my blog forever. But if like me you think it is coming and you are not sure if it will be a good or a bad thing, then let me put your mind at rest. I believe the tech rev is going to be extremely good for everyone, the environment and the world in general. Crime will decrease, humans will live longer, the reduction of fossil fuels, renewable energy will increase through the roof and generally the world will be a better place.

Here is how it will work

Speed – Faster is better and technology allows us to do/make/be everything quicker, and generally more effectively too. 100 years ago if you want to travel from the UK to the USA it would have taken you weeks. Nowadays you can do it in 7 hours and for half the price too. If you look at the new udi u818a drone you can see really how fast this tech is moving. The interesting thing as well is the cost of these tech advancements. For example this quadcopter cost only £900! Can you believe that? 5 years ago this would cost you over £20,000 for even a basic model, now its under £1,000 and its an upgraded model! Crazy to think about the speed technology moves.

Environment – There is no 2 ways about it, the environment is not in a good shape. The overuse of fossil fuels, and the general increase in population has led to a large increase in Carbon Dixoide as well as a number of other bad things that I can’t be bothered to explain here. But new tech is actually better for the environment. As governments come under increasing pressure from individuals to look into new renewable energy it becomes obvious that Solar energy and wind are great ways to just remove fossil fuels all together. But obviously as Oil and Gas companies are a huge share of the wealth, this is turning out to be a slow process. Luckily Elon Musk is revolutionising the car industry single handily.

I hope you agree that by improving just 2 small elements in speed and the environment this has a knock on effect to half the world’s population. Sometimes it can be hard to grasp but I believe that if everyone pulls together then we can actually save this planet, not through tree hugging or anything like that, but through smart technological advances.

What to do AFTER business?

April 24, 2016
After businesses

After businessesThere are a number of individuals who have had £1M+ businesses but who now struggle financially. The issue is usually down to what they did with their money after they have made it. This can happen with almost anyone, but you can also find the individuals who sold there business for 10M+ can also go on to make 100s of million through smart investments. In this article I’m going to talk about some smart methods you can take once you’ve sold your business, and what to do with the earnings you have. Don’t just stop, nothing makes money quite like money.

Tip 1.) Never just put it in a bank!

This is probably the worst thing you can do. You might think its an easy 4% a year, you can live off most of that and have a happy life, the problem is, this is not the safest and its not even close at being good with 4%. I recommend aiming for at least 15% per year for the entire amount of money you have to invest.

2.) Invest in the Forex Markets

This is something I’ve personally done a lot. I picked up a forex trading ebook from a beginner friendly forex blog and never looked back. A few words of warning on this method though. The first is there is loads of BS information when it comes to this. Only follow established sources of information and never purchase any get rich quick products! My second piece of advice is to learn everything before getting started. You can start with short term forex trading, but I’d recommend longer term if you are a beginner. Start with a demo account and go from there, create a strategy and never lose patience with yourself.

3.) Invest in the Stock Markets

A more hands off approach to investing than forex, but one that can easily make you 50% a year on your money. And that’s not using risky trades either, this is just following the guide and not looking for the “change in the tide” in a market, follow the money and you will make money. Again I would recommend reading up as much as possible and researching hugely into a specific industry or company. Never make a trade too early.

4.) Become a Venture Capitalist

This is one for the people who want to stay in the business game. Becoming a VC means you can invest in start-ups similar to what you started and you can have a impact on the business. Usually taking a % of eventual profits, VC’s can make a lot of money, Individuals that have thriving businesses usually start this whilst they still have a business, its awesome to see business owners helping start-ups and if you want to earn money and give back to the business community at the same time, then I’d highly recommend becoming a VC.

5.) Become an Angel Investor

Slightly different to a VC, but can be equally profitable. Usually a silent investor on a particular project, Angel investors can either take a percentage of profit for the business or can just take a higher repayment, for example take the repayment plus interest. For individuals that don’t want to give up a percentage of their business, this can be great and hence angel investing can be hugely profitable for both parties.

ferrarihire6.) Or you could just buy a Ferrari!

Thanks for reading, let me know if you enjoyed this style of content.

Branding 101 – Tips for Theatres & Small Businesses

April 15, 2016
Branding 101

Branding 101This article is by the team behind the branding division. These guys have done branding and marketing campaigns for dozens of west-end shows including mamma mia, wicked and tons more, so when it comes to marketing for theatres I think they know what they are doing!

Instead of just explaining some tips and giving you an outline, I thought I’d instead talk about a 5 step process we go through with all new marketing prospects. These are clients that are looking for brand campaigns. Usually they already have a relatively large presence but we are looking to sell tickets (or products) as well as build the brand.

SocialStage 1: Social

Social media marketing has become a bit spammy of late, but when done correctly it is one of the most powerful marketing methods of the century! Mixing social with promoted posts, means you can get your event in front of thousands if not millions of people in about an hour! Writing these ads doesn’t take a lot of time either, but first you need the correct social accounts and have them optimised for your specific goal.

For example, all businesses regardless of size should have a facebook page, linkedin page, twitter page and one other social profile. This usually depends on the industry the business is in. For example if our client is in the fitness industry then I’d recommend snapchat or instagram. If your business is more commercial then you can look into smaller marketing social channels and not really worry about the size of the channel, just get some relevance! So our first step is to get our social accounts either created OR if they are already created, which they usually are, then I would recommend optimising them perfectly.

SEO vs PPCStage 2: SEO & PPC

SEO and PPC are the backbone of commercial marketing online. Many people might email you daily about how they can “get you to the top of Google” which as you know is all BS. But the people that are actually reliable can make your business a lot of money! Personally we outsource all of our seo and ppc services to HQ SEO. This is for both client work and personal promotions, but the ROI is usually kept constant.

A quick note on ROI of both SEO and PPC. PPC stands for pay per click and is generally associated with Google AdWords, which is the biggest and probably still the best PPC platform online. Any client that signs up with us will get a PPC campaign because its so dam effective. Picture this, you sign up and 4 hours later you get your first lead…. That’s a very quick ROI indeed! You’ll start earning money from day 1. SEO is the complete opposite, it takes a long time to rank organically in Google for 3 main reasons, but mainly if you could rank quickly you wouldn’t need PPC and hence Google would lose money!!! SEO’s ROI is exponential BUT it takes a lot longer to get to that break even level, for example it might take 6 months to rank for a keyword and profit from it, whereas you can have an ad up in about 6 minutes using PPC. Generally getting a happy mix is the best method. We get in motion both campaigns in the first week of sign-up.

Content marketingStage 3: Content Marketing

This tends to come in the discussion of SEO and paid advertising nowadays but personally I think its something very different. We don’t do as much content marketing as we should, I’ll be the first to admit that and I think our CEO knows that too. The issue is the risk vs reward formula is usually too difficult and also it takes a hell of a long time too! Even if you create the greatest piece of content on earth, chances are you won’t profit from it for month! Even if it does go viral too. Sometimes it is just easier to set in place a PPC campaign and get the company some quick results!

Once we’ve done stage 1 and 2, which is usually in the first couple of weeks of a client signing up, we will get going on a content marketing plan. Although this is difficult, using the correct strategy you can “literally” profit from a couple of articles for the next decade! Good content marketing campaigns are evergreen, meaning you can make money from a article that was written years ago. If it has the potential to go re-viral or ranks (seo) for some keywords then there is no reason why you won’t have a constant stream of traffic and potential leads coming to your site.

Creative marketingStage 4: Creative Marketing

This section is one where we don’t reveal everything. But if the budget for the client allows it, then you should always try some creative marketing techniques. This can be anything from dropping giant blue balls across the city, to simply creating a great ad and putting it in a local magazine. For example, reverse graffiti is one of the fastest growing marketing methods and it works! Use this to promote hashtags and get the social buzz going for your business, this might be the spark your business needs to explode your sales and get your business really on the map!

Review Stage 5: Review & analysis

Review everything you do. Even if it didn’t work very well. Analysing marketing and branding campaigns means you can constantly tweak and improve the ones that are still running. The easiest way to analysis a campaign’s success or failure is to see how many people heard about it in a specific industry or location. Another great way is to look at metrics such as sales, followers and likes…. Increased? Good job!


Branding is very easy. You just have to know what works in a specific niche or industry and repeat this for your clients. The easiest way? Simply develop a system that works in any niche, and add touches for that specific niche or industry. Easy peasy.

Hope you enjoyed the article, remember to share and subscribe :).

Why You Should Not Make Youtube Videos?

March 29, 2016
youtube marketing

Have you ever thought about making videos?

I’m actually going to help you in this process if you’re still thinking about it and tell you the two signs that you really should not make any Youtube videos.


  1. You don’t know what to talk about

    If you’re gonna start a Youtube channel that people love, subscribe and share, you should probably have a clue about what you’re going to present to them in the video format. First of all, you have to know who they are, second of all, you have to know what kind of things they like and how they want to hear about it.

    Then you have to think about how to make a cool video that attracts a lot of target people.

  2. You have no patience

    As much as an argument as many would like to about the overnight successes of people on Youtube, the ones that are actually doing it and doing well did a lot of work to get to the point of success.

    So if you plan to start a Youtube channel and dial-up those tags and keywords, so you just hit the ground running with lots of subscribers in views, you have another thing coming.

    You need to have patience and you need to know that you’re dealing with people. Viewers and subscribers are people, they’ll engage with you and you’ll have conversations with them and building this relationship takes little bit of time.

5 Steps to Get Started With E-mail Marketing

March 29, 2016
email marketing

In my first post, I want to talk about the importance of e-mail marketing, but more than that, willl give you the five steps to get started with e-mail marketing if you haven’t already.


  1. First of all, you’re going to need to pick a platform to be able to send your mails in mass. If you’re just starting out, I suggest you use Mailchimp or Aweber. Both are easy to use and beginner friendly.These are the websites that are going to host all those e-mail addresses that you’re collecting in a way that keeps you organized. Each of these platforms, sends their emails from a reliable and trustful server and the people can easily unsubscribe from your list if they want to.
  2.  The next thing you’re going to do is create a list. So once you’ve created an account with one of these e-mail marketing platforms, you have to create your main list.A lot of beginner try to segment or create multiple e-mail lists. But, just keep it simple, create your main list and then get sophisticated once you’ve started to grow your list.

    My list is called Shering’s elite subscribers, but you can name yours however you like. This name might be seen as a title according to your mailing platform. In that case, you would not want to name it long and complicated.

    Now we got our list all set up, you’re ready to collect e-mails. Now it’s time to create an auto responder.

  3. An auto responder is an email that goes out immediately after someone confirms their subscription.
    If you signup my list, my auto responder send you a free marketing guide as a gift. You can send your own gifts too to be memorable.If you have different forms for the different visitors, you can set up more responders.
  4. Now you need to create those opt-in forms for your website. Because we’ve got our list ready, we have our auto responder that send your gift. Within your e-mail marketing platform, go to your list and create a form spesific to that list. Maybe create one for sidebar, which is something that should be seen in every page of your website. Maybe create a full landing page.
  5. Finally and most importantly, prepare that first e-mail blast to go out. If you don’t do that and rely 100% on the auto responders, you’re not going to have a healthy list. And you need to be very clear in both your opt-in forms and newsletters, how regularly you plan to communicate with them.Staying consistent and delivering this transparency is a great way to keep people happy, which is exactly what you want.

Do you have anything to add? Then let us know in your comment.